Big-brand SEO, packaged for small businesses
Small Business Websites is run by Charles Coxhead and the team at Relevance & Intent, an SEO agency that has spent more than 20 years helping New Zealand businesses get found in Google.
Why we started
For years we’ve done SEO for some of New Zealand’s biggest websites, including Air New Zealand, Trade Me and The Warehouse. Big brands get keyword research, technical SEO and conversion tracking as a matter of course.
Small businesses usually get a template. It might look nice, but it isn’t built around what customers search for, it doesn’t make calling easy, and nobody can tell you whether it brings in work.
So we packaged up the parts that matter most for a local business, built a fast and simple way of producing them, and priced it as a small monthly fee instead of a big upfront project.
What we’ve seen work
The best small business websites aren’t the biggest or the flashiest. They’re focused. They answer the questions customers ask, they rank for the searches people actually make, and they make getting in touch effortless.
Opoutere Farmhouse is a good example: a small wedding venue on the Coromandel with a simple website that ranks on page 1 of Google for ‘coromandel wedding venues’, ahead of much bigger venues. It’s been their main source of leads since they started.
Who you’ll deal with
Charles Coxhead
Partner, Relevance & Intent
Charles has been practising SEO since the early 2000s, in New Zealand, Australia, the US and China, for brands like Air New Zealand, Trade Me, The Warehouse, Huawei and Ant Group. These days his focus is both SEO and AI search.
When you call, you’ll talk to Charles or someone from the same team, not a call centre.
How we build websites
Built to be found
Every page starts with keyword research, so it’s written around the searches your customers make, in your area.
Built to be called
Call, callback and enquiry buttons on every page, and every lead saved where you won’t lose it.
Simple on purpose
Custom HTML instead of a page builder and a pile of plugins. Fast to load, hard to break and easy to look after.
Straight answers
If a website, or a second website, isn’t going to pay for itself, we’ll tell you before you spend a cent.
Talk to Charles
A quick call is the fastest way to find out what your website should focus on and which plan fits.
021 807 829